Once again, Dolly Parton is making waves. Following the announcement of her cookbook “Good Lookin’ Cookin’,” the global superstar is expanding into home goods.
Partnering with three suppliers, Parton’s first multi-category home collection will encompass a variety of home, kitchen, and tableware products. Managed by her licensing agency, IMG, the collaborations with Lodge Cast Iron, Lifetime Brands, and Mainstream International aim to capture Parton’s style and creative essence.
The collection will debut with cast iron cookware from Lodge Cast Iron, featuring distinct Dolly-inspired designs on seasoned cast iron skillets. These products will be available at Cracker Barrel, Walmart.com, and Lodge’s ecommerce and factory stores starting this month.
Mainstream International will produce table linens and soft kitchen textiles, offering a preview during New York Home Fashions Market. Meanwhile, Lifetime Brands will oversee tabletop items, home decor, and kitchen tools.
The tabletop lines will draw inspiration from Parton’s upbringing in the Smoky Mountains, incorporating motifs reflecting her early life experiences. Online and retail launches for these products are slated for March 2025.
“Home is as much a state of mind as it is a place for me,” said Parton.
Since 2019, Parton has expanded her product range to include signature fragrances, baking lines, pet apparel and accessories, greeting cards, disposable partyware, collectibles, and mass-market branded clothing. Her brand was recognized as the best-licensed celebrity brand at the Licensing International Excellence Awards in 2023.
Read More: https://homendecormagazine.com/