Pink Petunia, New Storefront Business in Haymount offers Home Decor and Gift Variety

Jennifer Britt’s passion project, which started as a home-based business, has blossomed into a brick-and-mortar storefront called the Pink Petunia, specializing in gifts. From monogramming and creating custom art to decorating homes for Christmas, Britt’s business had grown so much that she outgrew her home workshop, prompting her to open a dedicated store in Fayetteville last month.

The Pink Petunia, located at 1325 Morganton Road in Haymount, opened its doors on April 24 and features a wide variety of merchandise from vendors personally selected by Britt. She rotates through these vendors and brings in new products to consistently provide patrons with novelty gifts, keeping them coming back for more. Britt achieves this by researching products she hopes customers will love and purchasing stock from vendors, periodically switching up the merchandise.

“I’ll have a couple of signature lines in my store that will always be there, but I really want to try to keep it spiced up and change it frequently so that, you know, my current customers want to come back and shop with me,” said the 46-year-old Britt on Thursday. “I really tried to make it a one-stop shop with all the things you can possibly think of or need from home decor, general gifts, baby gifts, silk foils and wreaths … I tried to make it as well-rounded as possible.”

From hosting week-long showcases in her home and accommodating 50 to 100 guests throughout a week, to now seeing 100 to 150 customers a day since its opening, Britt said the Pink Petunia has experienced significant growth in the last six years since she decided to fully commit to what was once her side gig.

Britt said that the Pink Petunia aims to emulate the kinds of showrooms and merchandise that bigger retailers offer. To achieve this, the store features products from about 30 to 50 different vendors, allowing her to offer items such as paper products, gourmet food, and art to her customers.

“I poured my heart and soul into working very hard, very long hours to find the right things that maybe are not currently in other stores here in Fayetteville, or what I’ve just heard … my friends, family, the general public, my customers say they want to see,” Britt said. “I really put a lot of thought into it to make it what the store is today.”

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