In a recent study named “U.S. Home Decor Market by Product Type, Income Group, Price, Distribution Channel & Category: Opportunity Analysis and Industry Forecast, 2020-2027,” Allied Market Research released new data. The home decor market in the United States was assessed to be worth $125,813.0 million in 2019 and is projected to grow at a compound annual growth rate (CAGR) of 8.0% from 2020 to $158,929.1 million by 2027. The floor covering category contributed significantly to the U.S. home decor market share in 2019 and is anticipated to increase at a compound annual growth rate (CAGR) of 8.4% over the course of the forecast period.

The home décor market in the United States has grown significantly over the years and is anticipated to continue growing steadily over the projected period. This is explained by the fact that, as environmental consciousness has grown, industry participants are concentrating on creating eco-friendly products. Due to the widespread use of floor coverings, the floor covering segment held the highest share of the whole home decor market in 2019 and is anticipated to hold this position of leadership for the duration of the forecast period.

The United States’ home decor business is propelled by rising disposable income and rising living standards. Furthermore, it is projected that the market for home décor products would increase due to customers’ growing affinities for consumer-friendly products. Nonetheless, the market’s expansion is constrained by the accessibility of subpar and fake goods as well as variations in the cost of the raw materials needed to produce these goods. On the other hand, the growing desire for fashionable and distinctive furniture is expected to present profitable growth prospects for the home decor industry in the United States.

Based on product type, distribution channel, price, income group, and category, the US home decor market is divided into several segments. The furniture, home textile, and floor covering segments of the market are separated based on the type of product. It is divided into specialized shops, e-commerce, supermarkets and hypermarkets, and other distribution channels. The premium and mainstream markets are divided based on pricing. The market is divided into lower-, upper-, and higher-income segments based on the income category. The market is divided into eco-friendly and conventional segments based on product categories.

The floor covering segment is anticipated to continue to dominate the U.S. home decor market during the forecast period, as per the analysis of the industry. This segment generated the greatest revenue in 2019. From 2020 to 2027, the flooring segment is anticipated to increase at the fastest rate—8.4%.

Based on distribution channel, the U.S. Home Decor market forecast indicates that the specialty stores sector contributed the most to the U.S. market in 2019 and is predicted to continue to hold a leading position through 2020–2027. Over the course of the projection period, the E-commerce segment is anticipated to increase at a faster rate.

The mass category, which is predicted to continue to dominate the home decor industry in the United States through 2020–2027, contributed the most to the market in 2019 based on price. Over the course of the projection period, the premium segment is anticipated to increase at a faster rate.

The income group that contributed the most to the U.S. home decor market in 2019 was the higher income sector, and this trend is anticipated to continue through 2020–2027. Over the course of the projected period, the upper-middle income sector is anticipated to rise at a substantial rate.

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